About our marketing desk for physical therapy clinics
The desk exists for a narrow set of customers: private PT clinics, small groups and solo owners. What it sells is attention placed well, in the form of pages, listings, reviews and ads. Whatever happens inside a clinic for the people it serves sits outside our subject, and no page of this site goes there.
Where the desk's work begins and where it stops
We build and manage the things a searcher meets before dialing: landing pages for the service lines a clinic lists, town pages, the Google Business Profile, review requests with reply drafts, and ad campaigns on the platforms the clinic picks. We also count what comes back, in calls and form entries, and send that count each month.
The edge is sharp. Care, titles, designations and any word a state board might weigh are the clinic owner's to write, and drafts from us omit them unless the owner provides the wording. We print no rankings and make no promises about calls, because neither belongs in marketing copy written from outside the building.
The picture we use is a weight stack. The desk chooses the plates, sets the pin for the month and checks what the handle at the front desk is doing. The marketing overview shows how the plates fit together.
How the desk and the front office share the work
The clinic supplies its list of lines and addresses
The starting input comes from the clinic: which service lines to show, where each door is and which towns it covers. The desk adds to that list nothing of its own.
Drafts reach the owner before anything is public
Pages, review replies and ad text arrive as drafts. The owner edits, approves or rejects each one, and a draft the owner has not read stays unpublished.
Accounts are opened in the clinic's name
Both the ad accounts and the clinic's Maps profile are held by name for the clinic, and the owner can end our access to either at any time.
A written tally closes each month
A month closes with a written tally of calls and forms. Each entry carries a label for its source, whether it came from a landing page or from one of the ad groups, and the tally holds nothing a caller said.
Privacy habits the desk keeps, described as marketing practice
What follows are working habits of ours, offered as marketing practice and not as any claim about legal duty. Our contact form collects contact details and nothing beyond them. Call and form tracking on a clinic's pages stores the source and stops. A request for a review is only that request, and a reply draft never says whether the reviewer was a patient. The forms we build for clinics keep to the same short list.
Ad platforms apply extra review to advertisers who offer care, so launch waits on the owner, who goes through that platform's current wording requirements first-hand beforehand. The reply and request routine and the paid ads work both follow that order.
What the desk takes on and what it leaves alone
- Writes service-line pages and town pages from facts the clinic supplies
- Edits the Google Business Profile so every listing carries the same details
- Drafts review requests and reply texts for the owner's approval
- Opens ad accounts in the clinic's name and builds the ad groups inside them
- Stays silent on care, conditions and anything a visit might involve
- Leaves titles, designations and state board wording to the owner
- Records no words a caller says and asks no reviewer to describe a visit
- Offers no ranking, no call count and no place in an AI answer
The first four lines are the desk's work; the last four are the edges of it.
Questions about the desk from practice managers
Which kinds of PT practices does the desk work with?
Private clinics, small groups and solo practice owners. A second location is counted as its own door, with its own pages and profile. The services overview shows how that plays out for each size.
Does the desk write anything about care on a clinic's pages?
No. A service-line page names the line, says where the clinic is and shows one way to reach the intake line. Any wording about what a service involves comes from the owner, who also decides whether it goes on the page at all.
Who opens a note that arrives through the contact form?
A person at the desk reads each one and writes back. The form lets a clinic ask for a CEO call, and the reply is where further questions about locations and service lines get asked.
Introduce the clinic to the desk
Name the towns the clinic serves and the lines it lists, and the desk will take it from there.
Which service lines get racked first?
Name the service lines you want asked about more, the towns your visitors come from and the referring offices near the clinic. Leave out every patient name and every detail of a visit.
Choose the weight, set the pin, start the lift
Talk the clinic over with our CEO on the phone. By the end you know which plate fits, what the first month holds, and what the ad platforms will bill you apart from us.
The cable machine below is an illustration of this page, nothing more.