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Two marketing services for physical therapy clinics

Marketing for a PT clinic splits into two jobs. The first builds pages and listings that searches can find, then keeps them current. The second pays a platform for clicks, and stops paying when the clinic stops wanting them. Both jobs end at the front desk phone, and the sections below match each job to the kind of practice it suits.

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The search rack and the ad rack, side by side

Each service has a posted entry price: $495 monthly for the search work and $895 monthly for managing ads. The click charges themselves come from each platform, outside our fee.
Search and Maps work

Organic Growth

Every service the clinic runs gets a landing page. The Google Business Profile is corrected so its hours, services and address agree with those pages, and the copy is arranged so AI assistants can describe the clinic accurately. The stack grows month by month, and a written report closes each month.

Lightest search plate: $495 a month On the pricing page the lightest search plate sits in a panel by itself, ahead of Silver, Gold and Platinum. Use the contact page to ask how that plate and its pin work.

Read the page planWeigh the four search plates

Loaded on this plate

  • A landing page for every service on the clinic floor
  • Google Business Profile edits that match the new pages
  • Facts AI assistants can repeat, and a steady request for reviews
  • Monthly tallies of calls and forms, split by page
Paid clicks

Paid Ads

Ad accounts are set up for the clinic alone. The ads get written, the search terms get picked, and every click is sent to a landing page chosen for that ad. Ads for care providers face extra wording limits on the platforms, so campaigns stay plain and the clinic owner decides what any ad may say.

Lightest ad plate: $895 a month One ad platform is the first rung of the ad rack, the lightest ad plate. Click charges come as a bill from the platform itself.

Read the ad planWeigh the three ad plates

Loaded on this plate

  • Ad accounts that stay in the clinic's name
  • Ad text and a keyword list written before the first click
  • A shut-out list of searches, lengthened each month
  • A monthly note on calls and forms, split by campaign

Which rack fits which kind of practice

A solo owner with one door and a few service lines fits the $495 starter plan: the service-line pages, a Maps profile brought into line with them, and a steady way of asking for reviews. The search service page takes each piece in turn.

A two-location group has a harder job, which is keeping two doors from being mistaken for each other. Silver, Gold or Platinum suit that better, because each address needs a separate profile, separate town pages and a separate set of service-line pages. The managed website arrives at Gold and Platinum, which helps when the existing site is too small to carry that load. Maps work for each address is where the two doors get kept apart.

A clinic that wants paid placement running alongside the page-building begins with ad management. Ads send visitors to a landing page, so some of the page work gets done on either rack. The paid ads page sets out the steps and shows which pieces stay with the owner.

What stays constant whichever rack the clinic loads

The ad accounts and the Google Business Profile are held in the clinic's name from day one. Every draft, whether a page, a review reply or an ad, waits for the owner's go-ahead before it is public. Each month closes with a written tally of calls and forms, sorted by source; it holds nothing a caller said about themselves.

The first month of work carries the first fee. A startup charge never sits in front of it and no term sits behind it. Click charges belong to the platform and go to the clinic's card. The price sheet lists all seven plans with their differences.

Questions from the front desk about the two racks

Can a PT clinic run the search rack and the ad rack together?

Yes. The two share landing pages, so a page built for search can receive ad clicks as well. The pricing page shows the plans for each rack separately so the clinic can add them in any order.

Who is the account holder on the ads and on the Maps side?

The clinic's. Both are set up under the clinic's name, and the clinic stays the owner of each one. We work inside them on the access the owner hands over, and the owner may take that access back at any point.

Where does a two-location PT group begin?

Any of the four search plans can carry two addresses, with a separate profile and page set for each. Larger plans add more pages monthly, which matters when each location lists a long set of service lines. To learn which size fits a group, ask through the contact form.

Tell the desk which rack the clinic is weighing

A few words about the locations and the service lines let us name a fitting plan.

Which service lines get racked first?

Name the service lines you want asked about more, the towns your visitors come from and the referring offices near the clinic. Leave out every patient name and every detail of a visit.

Write to the desk about the clinic and its service lines

Say which service lines should draw more calls and which towns the clinic covers. Two or three lines will do. Nothing about a patient or a visit belongs in the note, and a person reads each message.

Choose a weekday, a half-hour start and your zone. At that moment the number typed above is dialed by Ross Cohen, our CEO.

Call time

The time you choose is echoed here.

Only weekday half hours are offered; each shows in the zone chosen above.

Choose the weight, set the pin, start the lift

Talk the clinic over with our CEO on the phone. By the end you know which plate fits, what the first month holds, and what the ad platforms will bill you apart from us.

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