Pricing for physical therapy SEO and paid ads management

Every price a clinic needs is printed on this page, so a practice manager need not phone the desk to learn one. The search side opens with a $495 starter plan, then climbs by three further plates: Silver, Gold and Platinum. Ads sit on the other rack, covering Meta Ads (Facebook and Instagram), Google Ads and Bing Ads (Microsoft Advertising); the ad fee tracks how many of them run, one, two or the whole set.

Search plans, starter to PlatinumAd plans for the clinic's platforms sit lower on the page

Search plans: the starter plate and three heavier ones

The starter box stands apart as the entry point. Above it, the three plates differ in monthly page volume, in content volume and in whether the clinic's website is included.

On every search plate

  • A first-month look at the clinic's site and at what Google shows for it
  • Google Business Profile edits so hours, services and address agree on every listing
  • A sweep of duplicate and out-of-date listings
  • A routine for asking visitors for reviews, plus a fact sheet AI assistants can quote
  • Silver

    $1,495/month

    The first full plate: pages and content, no website work.

    • 25 new landing pages arrive each month
    • Beside them, 4 Strategic Content Assets
  • Gold

    $2,495/month

    Twice the page output of Silver, with the clinic website added.

    • 50 new landing pages arrive each month
    • Beside them, 8 Strategic Content Assets
    • A clinic website that we build, then keep running as long as the plan doesOff the price
  • Platinum

    $3,495/month

    The heaviest plate on the rack: the widest page schedule and the website included.

    • 100 new landing pages arrive each month
    • Beside them, 12 Strategic Content Assets
    • A clinic website that we build, then keep running as long as the plan doesOff the price

Four search plates and three ad plates, all paid month by month. The platforms collect your ad spend directly, and no plate comes with a contract.

The ad plans for the platforms are further down

The ad rack, priced by platform count

What the clinic pays us is for building the campaigns and keeping them tended. The platforms bill clicks separately, to the clinic's card.

On every ad plate

  • Ad accounts are created under the clinic's name and remain there
  • Ad text, keywords and call tracking are built before the first click
  • A negative keyword list is kept up every month
  • Click charges go to the platform and never pass through us
  • A note at month end counts calls and forms for each campaign
  • One ad platform

    $895/month

    Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram): whichever single platform you pick.

  • Two ad platforms

    $1,595/month

    Any pair out of Meta Ads (Facebook and Instagram), Google Ads and Bing Ads (Microsoft Advertising).

  • Three ad platforms

    $2,295/month

    All of it at once: Bing Ads (Microsoft Advertising), Meta Ads (Facebook and Instagram) and Google Ads.

Four search plates and three ad plates, all paid month by month. The platforms collect your ad spend directly, and no plate comes with a contract.

Reading the sheet, and what ad spend means for a clinic

Each plan is a fee for a month of work. Silver, Gold and Platinum bring 25, 50 and 100 landing pages; the Strategic Content Assets run 4, then 8, then 12 across the same three. The managed website joins at Gold and carries through Platinum. The starter plan has its own 25-page footing and no content assets. A heavier plate adds weight to the stack; it never changes what the handle does.

Ad spend is a second number and belongs to the platform. The platform charges the clinic's card for clicks, within a daily ceiling that the owner sets in the platform itself. What we charge is the pin, and the clicks are the weight the platform meters out. Before launch the owner and we agree a starting budget, which stays the owner's to raise or lower.

Our first fee falls due when work on the first month begins. A startup fee was never part of the sheet, and no term follows that first month either; changing plan or stopping is done by telling us. Price buys work on pages, listings and ad groups, and it is not an order for calls. The services overview compares the two racks, while the search service page and the ad management page take each in detail.

Questions at the front desk about the price sheet

How many plans sit on a PT practice's price sheet?

Seven plans. The search side has the $495 starter, Silver ($1,495), Gold ($2,495) and Platinum ($3,495). Among the ads, one platform is $895, a second brings the total to $1,595, and a third brings it to $2,295. A practice takes one search plan, one ad plan or a pairing.

Whose card does the platform charge for a clinic's ad clicks?

The clinic's own, and directly. Ad spend never sits with us and never flows through our hands; what we charge is a different figure, unmoved by whatever the platform charges.

How do Silver, Gold and Platinum differ for a clinic with several addresses?

By page volume, content volume and the website. Silver is the smallest of the three and has no website; Gold lifts the page count to twice Silver's and brings the website; Platinum doubles Gold's pages again and adds more content. A group with several addresses may want the larger volumes, since each address needs its own pages, and the local search page explains why.

Does a PT practice pay a startup charge or commit to a term?

No to both. The posted monthly fee is the whole of our charge, and to end the work a practice sends us a note. Platforms bill ad spend, where there is any, on their own.

Ask the desk which plate to start the clinic on

Mention the number of locations and whether ads are wanted. We will reply with the plan that fits.

Which service lines get racked first?

Name the service lines you want asked about more, the towns your visitors come from and the referring offices near the clinic. Leave out every patient name and every detail of a visit.

Write to the desk about the clinic and its service lines

Say which service lines should draw more calls and which towns the clinic covers. Two or three lines will do. Nothing about a patient or a visit belongs in the note, and a person reads each message.

Choose a weekday, a half-hour start and your zone. At that moment the number typed above is dialed by Ross Cohen, our CEO.

Call time

The time you choose is echoed here.

Only weekday half hours are offered; each shows in the zone chosen above.

Choose the weight, set the pin, start the lift

Talk the clinic over with our CEO on the phone. By the end you know which plate fits, what the first month holds, and what the ad platforms will bill you apart from us.

The cable machine below is an illustration of this page, nothing more.